RNIB for Business - Service 3

Design and adapt products for a wider audience

By collaborating with RNIB, we can ensure the design of your products meet the needs of more than two million potential customers with sight loss.

Two girls sat at a desk on a computer

It’s time you reached an often-overlooked audience

Many of the world’s best products are not built with due consideration for the needs of people with sight loss. It’s time to change that.

Not only do these users form part of £35.6 billion consumer market value represented by visually impaired UK consumers, but by ignoring their needs, you are damaging your brand.

Partnering with RNIB gives you access to RNIB’s more than 150 years of experience and expertise in accessible product design. Together, we’ll create products that meet the needs of blind and partially sighted users, making a positive impact on the world.

We’ll work with you throughout the entire product design lifecycle, from user research through design, build, and optimisation. With our extensive experience, we’ll help you to build products that are:

Clear in their purpose, with easy-to-understand instructions.
Packaged in a way that makes them easy to access and store.
Easy to handle, with a distinct feel and clear waypoints to determine orientation.
Intuitive, with high-contrast visual, tactile, and sonic cues to help users navigate and control the product.
Made-to-measure with a weight that has physical dimensions that suit the end user, even if they have limited strength and dexterity.
Stress-tested to ensure extraordinary considerations are accounted for – for instance, is the product easy to clean? Is it easy to change the batteries?

Providing world-first and leading products for people with sight loss is not only a valuable commercial opportunity, but it can also enhance your company’s reputation, ensuring your business remains front-of-mind for blind and partially sighted people as well as their friends, families, followers and supporters.