RNIB for Business - Benefits

Creating a more inclusive business

As a dynamic organisation building for the future, you need to develop positive environments, both online and offline, where everyone can engage and contribute. This goes beyond merely fulfilling your Diversity, Equity and Inclusion (DE&I) obligations; it’s about maximising your business’s reach and impact.

It's good business sense

Making a sincere promise to your employees and customers that you are genuinely committed to achieving your DE&I goals is a strategic business decision. By collaborating with our experts, you can effectively reach this underserved group. We offer services such as certifying your marketing efforts for inclusivity, providing employee training, and empowering your staff to better understand and support blind and partially sighted individuals.

The benefits of implementing these policies include:

Becoming a more inclusive workplace.
Increased diversity of knowledge, enhanced creativity, and problem-solving.
A better understanding of societal segments and consumer/user behaviour.
Becoming an employer of choice.
Access to a wider talent pool when recruiting.

Moreover, in today’s world, consumers actively seek out inclusive brands. Research from Kantar in 2023 revealed that “Just over half of UK consumers (53%) say a brand’s diversity and inclusion efforts, influence their purchase decisions.” Making your brand accessible to people with sight loss not only supports inclusion but also creates opportunities for increased revenue. This approach isn’t just the right thing to do, it's good business practice.

“The economy is losing money every month due to inaccessibility to disabled people. Banks/building societies lose £935 million, supermarkets lose £501 million, and high street shops lose £267 million.”

We are Purple